How To Increase Your Sales Using Magic Words – The Power Of Copy-Writing
Words can make you laugh, cry, smile and, most importantly, buy products.
The old rhyme, “Sticks and stones may break my bones, but words will never hurt me” does not apply to marketing. Get the words wrong, and you’ll get hurt—financially.
Writing an ad, sales e-mail, sales letter, or website is called copywriting.
Get the words right, and you’ll make a profit. Get them wrong, and you’ll fail miserably.
If you’re selling online, via eBay, Amazon, or Clickbank, you’ll have to write sales copy for their pages, too. When you list a video on YouTube, you also need a good title and compelling text.
In my New York Times and Amazon number 1 best seller The Millionaire Dropout I give you a crash course in copywriting and the skills I have learnt over the last 30 years.
This information will hugely increase your chances of selling your product or service.
What Makes Someone Respond to an Ad?
In nearly all cases, it’s the headline. The large-print words at the top of the ad are read first. If it interests the reader, he’ll read the rest of the ad.
The headline is the appetizer or hook. It should be a striking statement, or promise some benefit. A headline needs to be effective in very few words.
On average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money.
Strong headlines work for articles, e-mails, and blog posts, too.
Advertising Words That Work
Some of the words listed below have been used for many years, and may sound like clichés, but believe me—they work.
New, Amazing, Startling, Revolutionary, Miracle, The Truth,
Announcing, Now, Suddenly, At Last, Last Chance, How To, Wanted,
Easy, Free, Compare, Discover, Be A, Do You, Love.
Remember—people are basically selfish. They care about WIIFM—
What’s In It For ME. Your ad must tell them what’s in it for them. If it doesn’t, they won’t investigate further.
Here are a few tried and tested ways to start your headline:
How to . . . (one of my favourites) which I just used for this article.
Seven steps to . . .
The secret to . . .
Are you . . .
An absolutely sure-fire way to . . .
Should you . . .
Your guide to . . .
Here are a few more great beginnings for book titles:
Seven secrets to . . .
100 ways to cut your tax bill
The complete guide to . . .
Be a highly paid . . .
Insider secrets to . . .
Confessions of a . . .
Everything you always wanted to know about . . . but were too afraid to ask
WARNING: Don’t try to be clever in a headline. That’s what advertising agencies do, and they normally end up killing the response. Your headline should be direct and easy to understand. Let’s take an example:
HOW TO CUT YOUR HEATING BILLS NOW!
This is a very direct headline, with short, easy words.
I like to keep my headlines down to 10 or 15 words, maximum. In today’s instant click culture, headlines need to be quick and snappy.
This is often where expensive advertising agencies get it wrong.
Here is an example of an ad agency headline:
IF EVERY WIFE KNEW WHAT EVERY WIDOW KNOWS, NO HUSBAND WOULD BE WITHOUT LIFE INSURANCE.
This is a clever headline, but it will not grab the reader’s attention. In fact, most people will not understand it at first glance. Do you understand what the story is?
The way we may consume media and advertising has changed however the old school advertising and copywriting techniques have not changed. Spend some time to learn and sharping up your copywriting skills.
Taken from the The Millionaire Dropout, Fire Your Boss, Do What You Love & Reclaim your life. New York Times Bestseller, Amazon #1, Barnes & Noble #1, USA Today bestseller by self-made Multi-millionaire Vince Stanzione. To find out more: https://www.amazon.com/Millionaire-Dropout-Boss-Love-Reclaim/dp/1118609484